Fairclough, N. “Critical Analysis of Media Discourse” Media Discourse. London: Arnold, 1995, 53-74
To be honest, I never knew the existence of the word ‘discourse’, less alone its concept, until this week. I am literally opened to a new concept in changing the way of how I see and perceive different things in the world, especially those in media. Discourse is so deeply embedded within the society around us that I find it difficult to be separated as a theory and understood properly. This weekly’s reading of Nigel Fairclough’s “Critical Analysis of Media Discourse” tries to build up a framework in analysing media discourses by definining the discourse theory, then addressing analysis of communicative events and the order of discourse, finally concluded with an sample to build up the framework’s foundation.
Fairclough mentioned the changing media discursive practices and relations betwen media and audiences, to which I was particularly drawn to. ‘Order of discourse’ is a network of a community in discursive practices; and the media is positioned ‘between public orders of discourse and private orders of discourse that they transform their source public discourse for consumption in domestic settings’. I think that the mediating role of media between public and private orders of discourse described here seems to attribute a high level of power and influence to the media. Has these media influences in both public and private discursive practices become so subconscious that further gives power for media in transforming them and refining the boundaries between public and private? I’m not saying not these influences from media are entirely harmful, but it seems to depict that public orders of discourse cannot directly affect private orders of discourse and vice versa, without the media.
In spite of the fact that this chapter was written in 1995, many of the issues raised are still relevant today. Media discursive practices are sometimes employed in combination over a number of media genres, such as the increasing function of gossip and entertainment in news reporting. In our media tutorial classes we often analyse different social phoenomena from the media persepective, in which I think we try to build up the connections between the media texts and the sociocultural practices by linking the discourse practices that take place.
Overall speaking, this reading raised a lot of questions about media discourse analysis, reminded me of all the media theories I have learnt, and made me try to think deeper about phoenomena in media in relation to society.
Winnie Ho (z3292568)